Starting today, the new Naïma commercial is live. It has been such an incredible experience to work with veteran director Rachid Banhadj and legendary cinematographer Vittorio Storaro, and to have such a great brand ambassador as Serena Autieri involved.
Rachid Banhadj has written and directed documentaries and feature films in a career spanning more than 30 years, receiving prestigious awards in international Festivals such as Cannes, Venice, Los Angeles, Bombay, Cairo, etc.
Vittorio Storaro needs no introduction, he’s widely recognized as one of the best and most influential cinematographers in cinema history for his work on numerous classic films including Apocalypse Now, 1900, Last Tango in Paris, Ladyhawke, Reds, just to name a few.
Serena Autieri is an Italian actress and singer. She’s very popular for taking part in several soap operas and television mini-series, and for being Elsa, the Snow Queen in the Italian dub of the Disney animation, Frozen.

Naïma is an Italian perfumery brand, born from the union and the experience of 8 historical families of perfumery entrepreneurs, with more than 250 stores distributed throughout Italy.